::Cough Cough::::

My nomination for most brilliant ad campaign ever: Ricola Mystery Cougher. The idea is that if people offer the mystery cougher, who could be anywhere in the US, a Ricola throat lozenge, they'll win up to a million dollars. The great thing about this is that random coughers will be offered Ricolas all across the nation, think, "Hey! These are good!" and then buy them.

I use Ricolas when I'm coughing, and I have a cough right now. So I'm going to go around town coughing and hope that I get lots of free Ricolas. I like the Cherry-Mint best, if you happen to see me.

If Tiffany ever decides to do a campaign like this, I'm so there.